Nu når automation och avancerad Artificiell intelligens allt fler lösningar för annonsmarknaden och reklam
On Thursday, ”brand tech” firm You And Mr Jones took a majority stake in Inside Ideas Group, a company that helps brands form their own internal marketing groups. One of its best known divisions, Oliver, helps companies create their own advertising and sponsored content in-house, instead of hiring an outside advertising agencies. Clients include Google ($GOOGL), Adidas ($ADDYY), and Unilever ($UN). The company makes about $150 million in annual net revenue. Terms of the deal were not disclosed.